The Italian brand Retrosuperfuture (RSF) is a force of eyewear innovation and spectacular design. Founded in Italy in 2007 by Daniel Beckerman, the collection has gradually expanded through the years – providing cutting-edge style and design concepts that turn heads into sunglasses and optical frames that are entirely handmade in Italy.
Recognized for its distinctive aesthetics and precision in manufacturing quality, Retrosuperfuture has long been a popular go-to choice for a number of celebrities. Kanye West, Beyoncé, Yoko Ono, Rihanna, Lady Gaga, Daft Punk, Snoop Dogg, A$AP Rocky, Jessica Alba, and Valentino Rossi have all worn Retrosuperfuture sunglasses, confirming their position as an innovator in fashion with the bold and contemporary identity that is recognized worldwide.
With its exclusive silhouettes which match a desire for a bold, outward-looking personal style, the Retrosuperfuture collection draws on shapes that are reminiscent of timeless vintage designs, updated with the distinctive details of the RSF flair. An obsession with quality and the finest materials means that all the frames are produced in eye-catching acetates and refined metal materials. The sunglasses collection is broad, featuring a mix and match of models designed for sleek, self-assured everyday style, as well as cutting-edge statements tightly linked to fashion.
Bringing together high-level design and a strong influence of street style, Retrosuperfuture frames come in a palette of colors that mixes classic, trendy, and at times, avant-garde. With patterned effects, bold color blocking, and a really smart focus on lens colors and frames, each design stands out with its own character and vibe. For optical, the collection studies classic icons of the past and re-evaluates their look for a contemporary wearer, ensuring that colors and details are imaginative yet wearable. Classic tones of tortoise or Havana are always beautifully presented as a part of the mix in the collections by the brand.