John Varvatos is a name synonymous with men's fashion. Before creating his own line in 2000, John Varvatos was head of design at Calvin Klein and Ralph Lauren. His eye for unconventional and innovative style is one of the reasons GQ named him designer of the year in 2007. That commitment to design and quality shows in every pair of frames created by his New York studio. Varvatos attraction to rock music and celebrity offers a key to his inspirations. Famous ad campaigns have featured musicians including Dave Mathews and Iggy Pop, and Alice Cooper.